Tapping into the news agenda
As an agency, our strength is generating quick turnaround reactive news pieces to tap into the current news agenda. We’ve looked at the staycation in the Daily Telegraph and Mail on Sunday, rural wifi in Digital trades, the weather in Wanderlust, Sunday Times One to Watch or a profile with Sarah Bridge from The Mail on Sunday. A recent example includes a full 3.5 minute TV interview secured on behalf of Pitchup.com with Sky News Breakfast. The interview resulted from a reactive statement post Brexit on the outlook for the travel industry, in particular the camping and caravanning sector. On screen branding was present throughout the interview with the site’s founder, Dan Yates.