New flights routes = new press opportunity
May 2016 proved a mega-month for ‘Canada’s Downtown’ with Tourism Toronto Media Relations Manager, Michele Simpson in London for an annual Media Mission and an array of new no-frills flight route launches from Gatwick and Glasgow.
White Tiger set up ten face to face consumer and trade media briefings, in addition to a hip Hoxton networking event, to give 20 handpicked media a true taste of Torontonian hospitality. Eleven UK media explored Toronto in May with two press trips: one in partnership with WestJet and another – entitled ‘Fit For A Queen’ – to showcase the city’s upscale offering including; CNTower Edgewalk, Toronto Islands and some exceptional restaurants. Outlets secured included Good Housekeeping, Yahoo! Style, Metro.co.uk, City AM, The People and Sunday Express.