Whether giant sandcastles, witches, Giant Dinosaurs, a world record with Terry Deary, Tony Robinson or mounting Lions in Trafalgar Square – we do whatever it takes to drive cut through
Warwick Castle’s continuous innovation not only contributes to its enduring public appeal but also makes it a really fun and satisfying client to work with. Warwick entices customers each year with exciting attraction launches and White Tiger have built giant dragons to launch Mike the Knight’s film; secured exclusives accommodation launches with the Daily Telegraph while Travelmail saw witches over run Marylebone station to launch our new attraction The Witches of Warwick. We worked with Terry Deary, author of Horrible Histories and ITV This Morning to help set a Guinness World Record at Warwick Castle; and the Daily Mail and Tony Robinson opening our lost rooms. TV is tops for Warwick Castle and we achieved 14 TV hits for this client alone in one year – do take the time to view our show reel from Made in Chelsea and Master Chef to Good Morning Britain and ITV This Morning – no target is out of our reach.
Double, double, toil and trouble
White Tiger created a memorable campaign for the opening of The Warwick Castle Dungeons in Easter 2012 and to promote Warwick Castle’s ‘Witches of Warwick’. A media stunt, which involved giving out witches hats to commuters at Marylebone train station to create newsworthy content for national broadcast, print and online outlets. Always one to go the extra mile, our MD Cass drove a huge witches hat around London, narrowly avoiding arrest at Trafalgar Square.
This resulted in 17 radio interviews which included 8 BBC regional stations with a combined reach of 2,343,500, and National Newspaper coverage such as The Times, DailyMail.co.uk, Telegraph.co.uk, MSN and The Metro.
TV and Social combats a dastardly dragon
In 2014, Warwick Castle celebrated its 1,100th anniversary. White Tiger brought in CBeebies TV character Mike the Knight to highlight the event. A giant 10 ft dragon sculpture was made and placed on the grounds and families were encouraged to pose for photos and share them on social media with the hashtag #DragonSelfie for a chance to win prize. Those who dressed to impress in full Knightly gear were rewarded with £10 entry into the castle.
Not only did Mike the Knight bring a whole host of games and activities to get young knights to learn knightly skills, they were also set on a brave mission to hunt out dragon’s eggs hidden all over the castle and discover the wonders of wizardry from Mike’s magical assistant, Evie.