Diversity is key but equally important is sector knowledge and understanding since this fast tracks briefing and also means White Tiger is already connected with the relevant media contacts who know and trust our content. Our client base covers all aspects of the travel and lifestyle arena: tourist boards, OTAs, airlines, tour operators, hotels, attractions, restaurants and more. Media love to hear from us because we always bring more than one story and angle to the conversation.

As the media landscape continues to evolve quickly - particularly during the current environment -  we are positioned to advise our clients of the latest stories and opportunities, seeking suitable avenues in TV, radio, digital and print media, via both 'traditional' media, social channels, influencers and bloggers. Our clients receive thorough strategic communications plans, created bespoke to suit their business needs, updated regularly to reflect tactical opportunities and ever-changing markets and messages.